50 Champs-Elysées (Exterior), Paris

50 Avenue des Champs-Élysées – Renovation by Loci Anima
The buil­ding at 50 Avenue des Champs-Élysées underwent a major trans­for­ma­tion led by the archi­tec­ture firm Loci Anima, foun­ded by Françoise Raynaud. Formerly home to the ico­nic Gaumont Ambassade cinema, the site was fully rede­ve­lo­ped in 2019 to become a pre­mium retail space—now hou­sing the world’s first Lacoste flag­ship store.

A Landmark Transformation
The pro­ject invol­ved the conver­sion of the for­mer cinema into an inno­va­tive concept store, com­pri­sing retail areas, exhi­bi­tion zones, and office spaces, spread across a total sur­face area of 3,400 m². The aim was to create a contem­po­rary show­case for the brand while res­pec­ting the building’s archi­tec­tu­ral iden­tity.

Bright, Open Architecture
Loci Anima’s design empha­si­zed light and trans­pa­rency. A 7-meter-high glass canopy was res­to­red to unify the com­mer­cial space. An illu­mi­na­ted canopy on the exte­rior extends indoors, crea­ting a seam­less visual conti­nuity and rein­for­cing the site’s archi­tec­tu­ral cha­rac­ter.

Commitment to Sustainability
The pro­ject ear­ned BREEAM Very Good cer­ti­fi­ca­tion, reflec­ting a strong com­mit­ment to sus­tai­nable deve­lop­ment. This recog­ni­tion high­lights the inte­gra­tion of envi­ron­men­tally res­pon­sible solu­tions throu­ghout the design and construc­tion pro­cess.

This reno­va­tion illus­trates Loci Anima’s abi­lity to trans­form a his­to­ric site into a modern, func­tio­nal space while pre­ser­ving its emble­ma­tic pre­sence on the world-renow­ned Champs-Élysées.